The Great Resignation

Prioritize Millennials and Generation Z

As research has shown, The Great Resignation is largely being driven by Millennial and Generation Z professionals.

Keep this in mind when creating content and tailoring your communications to your audience, as both generations enjoy video content and are frequent users of social media. By focusing on them in the way they like to be communicated with, your association can stay relevant with the driving force behind The Great Resignation. Redouble Your Focus on Training, Credentialing and Ongoing Learning The Great Resignation has spurred a broader change in the U.S. labor market, as millions of professionals look to supercharge their careers, not only through new roles, but also with increased skills and more prestigious credentials. To that end, your association should double down on its commitment to the WUDLQLQJFUHGHQWLDOLQJDQGRQJRLQJOHDUQLQJFRXUVHVWKDWLWR΍HUV7KLVZD\\RX not only arm the professionals in your industry with the skills and knowledge they need to succeed, but you also position your association as a leader in this area, helping to attract and retain members.

Invest in Upskilling and Reskilling

Similarly, the unprecedented movement in the labor market has spurred many professionals to rethink their career goals from the ground up.

No longer are the career paths of most professionals as linear and predictable as they were in the past. More and more are looking at advancing their skill sets, retooling their career goals and even changing industries entirely.