Up next let’s take a look at their second issue: Quantity.
This part as we know by now isn’t too much of a problem, however if you are struggling to get numbers up in a certain sector or industry try increasing your content production in that area to help drive more tra c to your site. Additionally, make your home page a focus for this sector. That way recruiters will know that your business deals speci cally with this niche and will trust that your site is where they should place their advert.
Last but not least, their nal major consideration: Price.
You need to make sure that you have a clear pricing structure. Give it tiers, make it easy to under- stand what features are available with each package and that value is fully recognized with features like Job Target. If they have made it this far in their journey you don’t want to lose them now.
Our bonus tip: Recruiter Speci c Content.
Jobseekers weren’t the only ones looking at more content this year, so were recruiters. With this number still higher than last year, you need to capitalize on their want for information. Create content speci cally for them, exploring their world and what’s happening within it, then lead them to your recruiter site. Next, on the recruiter homepage make sure you are again highlight- ing your USP as a job board, make sure it up to date to address what is happening right now and how you’re helping the situation.
Quality
Everything is Connected!
Content
USP
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