Technology and social media
We’ve all experienced the sudden shifts in technology that accompanied the pandemic. While many roles have moved to hybrid and students everywhere have experienced virtual school, the changes to job seeking behaviors look a little different. In 2019, 34% of jobseekers used tablets ‘Never’ or ‘Rarely’ – in 2023, this figure leapt up to 74%. Meanwhile, the percentage of jobseekers using mobile devices to look for jobs ‘Sometimes’ increased from 15% to 28%.
When searching for a new job, how often do you use the following devices?
3%
15% 8%
16%
19%
41%
41%
45%
Never/Rarely Sometimes
30%
34%
Frequently Always
19%
74%
35%
43%
38%
28%
34%
7% 14%
6% 15%
6% 10%
19%
Desktop
Mobile
Tablet
Desktop
Mobile
Tablet
2019
2023
Significantly lower than previous year
Significantly higher than previous year
With so many people, especially young people, beginning their job search via a search engine, choosing a career center platform with high performing search engine optimization (SEO) has never been more important. While Gen Z might begin their job search via Google, it’s likely that journey will end on an industry job board that’s optimized to rank highly in the search engine ranking positions (SERPs). Madgex- powered career centers consistently rank within the top 10 SERPs for some of the market’s most competitive keyword terms. Don’t forget, your career center can often be the first interaction an early careerist has with your association, so make sure you’re discoverable. - Rich
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The jobseeker survey report 2023
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