Regarding social media and job hunting, LinkedIn is the clear winner.
Industry was a major factor in determining LinkedIn use. Life
Sciences, Physical Sciences, Business, and Computer Science jobseekers were significantly more likely to use LinkedIn in their job searches. Facebook, X (previously known as Twitter), YouTube, Instagram, and even TikTok all are used as part of the job search, but at much lower levels. However, here too, Gen Z respondents used these tools more frequently.
54 %
use LinkedIn as part of their job search.
This data reinforces that having the right social media strategy to promote your career center is essential for attracting early careerists to your association. Gen Z is using social media to search for career information and content more than ever before, and your association is well-positioned to support them. This is a golden opportunity to reach, connect with, and demonstrate value to an important group of potential members. - Ali
8
The jobseeker survey report 2023
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